Graphic Design
Posters
Avalon: 2023
At the start of Avalon, we noticed that our clothing wasn’t attracting as much attention in person or online as we’d hoped. To address this, I focused on creating bold, eye-catching visuals that would spark conversation and connection.
The Poster Campaign was launched as a strategic marketing effort to draw people to our vending table and social media channels. Each poster featured well-known pop culture figures with existing fanbases—designed to capture interest and create an entry point for new audiences to discover Avalon.
The campaign was conceptualized and designed by me in Adobe Photoshop, and sold through various channels by myself and my team.
Clearity
Application Pitch: 2024
Clearity is a spec project I developed as a personalized mental health calendar designed for neurodivergent users. The problem? Mental health isn’t one-size-fits-all. I envisioned a tool that adapts to individual needs, helping users track emotional and mental well-being over time.
The experience begins with a four-part personality quiz:
Who are you? – Basic info and identifiers
What are you? – Self-description and goals
How are you? – Current emotional state
When are you? – Time management habits and preferences
Based on quiz results, the app would tailor its interface and prompts. Users check in twice a day—morning and night—answering questions about their mood, productivity, and physical health. Data is visualized over time to show patterns and progress.
I created the concept, designed the wireframes, and built the visuals in Adobe Photoshop.
Packaging
Branding Design: 2024
In my packaging class, I rebranded a range of existing products, updating both brand identity and packaging design with a cleaner, more modern look. Within each project, students were approached with a concept for a rebrand, effectively relaunching the brand in a more modern, cleaner design.
The designs ranged from handmade products, include redesigning wine bottles, creating pasta and cracker boxes, and also work with professional mockups. I used Adobe Illustrator, Photoshop, and InDesign throughout the process to reimagine outdated brand visuals.
Paper Pals
Branding Pitch: 2024
Paper Pals is a spec project that reimagines greeting cards as a way to connect with people across the world. Inspired by my own search for meaningful global connection while planning to work abroad, the concept merges pen pals with cultural exchange.
Users send handwritten notes on cards shaped like their home country, paired with small packages of local snacks and items. Each card is fully customizable, allowing users to add photos and choose the contents. I developed the concept, designed the branding, and created pitch visuals to bring the idea to life.
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These infographic projects—covering the Italian Renaissance and sleep deprivation—demonstrate my ability to break down dense topics into clear, digestible visuals. Designed to inform at a glance while encouraging deeper exploration, each piece balances structure with visual rhythm.
The illustrations were created using MidJourney and Adobe Illustrator, combining research-driven content with a strong sense of visual storytelling.
Infographics
2024
Book Redesign
2024
This redesign of Brave New World challenged me to rebrand an existing literary identity from the ground up. I aimed to move away from the industrial, dated aesthetic of the edition I read and instead give the book a more ethereal, futuristic tone—centering the cover around an all-powerful, symbolic figure that reflects the story’s deeper themes.
Beyond the visuals, this project showcased my ability to build a cohesive brand experience across every element—from the cover to the page structure, typography, and pacing. Using MidJourney and Photoshop for imagery and Adobe InDesign for layout, I reimagined the book as a unified visual system, down to the smallest detail.
