My experience includes freelance and contract design work alongside building Avalon, an independent clothing brand I founded and creatively directed from its identity through production and marketing. Through Avalon, I have led the development of apparel collections, visual campaigns, photography, video, social content, and branded experiences while helping produce more than 300 handmade garments. My client work includes redesigning the website and digital identity for Microdot by Cambridge Sensors and developing social media, short-form video, photography, and event campaigns for the Old Town Merchants and Residents Association. In addition to my design background, my experience working in hospitality has given me a firsthand understanding of how branding, environment, service, and small visual decisions collectively shape the way people experience a business.