Avalon is a reflection of who I am — not just as a designer, but as a person. At its core, the brand is a response to the division and separateness I see in the world around me.
My small-scale clothing line was created as a commentary on the devaluation of human life and art itself. I believe people grow up becoming a number to a whole, gradually losing their autonomy over time. At the same time, much of the artistic landscape has shifted toward attention over expression; something Avalon actively pushes against.
As the Creative Director and Co-Founder, I lead a small team across content production, textile design, marketing, and customer relations. Ensuring the brand’s identity and perspective stay consistent across all channels.
Our content, designed and produced by me, centers around the idea that you are the subject. Through techniques like POV footage and symbolic figures - most notably, the mannequin - we create a sense of universal relatability, inviting viewers to question and reinterpret their own self-image.
