Through Avalon, I’ve explored who I am as an artist; developing and applying the skills to translate emotion into tangible form. The brand’s identity reflects the idea that we are all connected, paired with themes of purity and rebirth. In a world oversaturated with content and imagery, Avalon’s handmade approach stands apart.

 

As Creative Director and Co-Founder, I’ve directed Avalon’s creative vision across apparel, branding, and campaigns. I designed and produced seven original pieces using hand printing and textile production techniques, and created over fifteen promotional campaigns incorporating video content and social media strategy. Collaborating with brand ambassadors and managing customer relationships led to over 200 garments sold.

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Leading Avalon has strengthened my skills in business management, art direction, marketing, social media production, textile design, and client relations; while ensuring the brand’s perspective and visual identity remain consistent across every channel.

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To view campaigns and projects within Avalon, please choose from the following:

Legacy Project, Fashion & Textiles, Poster Campaign.