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In a time where images are instantly posted and forgotten, the act of taking a photo has lost its meaning. In a world oversaturated with perfect media and generated content, the photograph has lost its value. Through Avalon we sought to return to the physical, raw approach of the art form.
The Photo Legacy Project was a public event where we photographed over 50 people in our first handmade prototype, #0001. Everyone stood in the same spot, with the same backdrop and same pose. The idea was simple—document the people who support Avalon, exactly as they are.
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