To solve the problem of visibility at pop-ups and online events, we created Avalon's Poster Campaign as a visual hook. Our goal was to immediately capture attention and draw people into the brand.

I designed a series of bold, eye-catching posters featuring iconic figures from pop culture - each chosen for their strong fanbase and cultural relevance. By tapping into that existing recognition, the posters acted as an entry point, connecting our audience’s interests to our brand identity.