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To solve the problem of visibility at pop-ups and online events, we created the Poster Campaign as a visual hook. Our goal was to immediately capture attention and draw people into the brand.
I designed a series of bold, eye-catching posters featuring iconic figures from pop culture—each chosen for their strong fanbase and cultural relevance. By tapping into that existing recognition, the posters acted as an entry point, connecting our audience’s interests to our brand identity.
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