@avalonprjct
Design & Prouduction
Legacy Project
Spec Campaign
OTMRA
AVALON
AGED IVY
LEGACY
SOCIAL MEDIA
& MARKETING
In partnership with the Old Town Merchants & Residents Association, I helped capture the spirit of Chicago’s most historic neighborhood through social media storytelling. From filming local businesses to producing video campaigns around seasonal events like Oktoberfest, my work aimed to highlight Old Town’s community energy and timeless charm in a fresh, modern way.
08.25 - 11.25
PORTFOLIO
FOUNDER &
CREATIVE DIRECTOR
08.23 - CUR
05.11.24
FASHION
GENERATIVE WORK
POSTER CAMPAIGN
AGED UVY
FOUNDER &
CREATIVE DIRECTOR
In partnership with the Old Town Merchants & Residents Association, I helped capture the spirit of Chicago’s most historic neighborhood through social media storytelling. From filming local businesses to producing video campaigns around seasonal events like Oktoberfest, my work aimed to highlight Old Town’s community energy and timeless charm in a fresh, modern way.
08.23 - 05.25
A.I. ASSISTED DESIGN
This section showcases my integration of generative tools into my creative process - particularly in shaping the identity of Avalon. I'm drawn to the eerie, inauthentic quality that AI often produces, and I use that to reflect the surreal, synthetic world Avalon inhabits. These tools aren't just for show, they mirror the artificiality I see in culture today.
01.25 - 11.25
POSTERS
AGED IVY
OTMRA
AVALON
PROMOTIONAL CAMPAIGN
To boost visibility at pop-ups and online events, we created the Poster Campaign as a visual hook to draw people into the brand. I designed a series of bold, eye-catching posters featuring iconic pop culture figures, chosen for their strong fanbases and cultural relevance. By tapping into that recognition, the posters connected our audience’s interests to our brand identity.
08.23 - 4.24
04.23 - 10.23
OTMRA
AVALON
LEGACY PROJECT
FASHION & TEXTILES
