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This section showcases my integration of generative tools into my creative process - particularly in shaping the identity of Avalon. I'm drawn to the eerie, inauthentic quality that AI often produces, and I use that to reflect the surreal, synthetic world Avalon inhabits. These tools aren't just for show, they mirror the artificiality I see in culture today.

By embracing that tension between real and fake, I aim to question what authenticity even means in modern storytelling. AI becomes less of a shortcut and more of a collaborator in building something uncanny, intentional, otherworldly.

08.25 - 11.25

GENERATIVE VIDEO CAMPAIGN

A.I. VIDEO GALLERY

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