With a legacy as rich as Old Town Chicago’s, it’s important to evolve with the times while preserving the historic charm that makes the neighborhood so special. My work with the Old Town Merchants & Residents Association focused on creating social media content that connected to a variety of marketing campaigns.

 

I collaborated with a small team to plan and produce content, working closely with local businesses throughout the neighborhood. I handled filming and editing for video-based social posts, with a particular focus on the Oktoberfest festival and the fall season in Old Town.