Branding & Graphic Design

My social and content work spans established, emerging, and independently built brands. From Old Town to Aged Ivy to Avalon, I’ve used content creation, creative direction, and visual storytelling to strengthen brand identity and connect with audiences.

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DYLAN AMICO

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Avalon’s visual identity was built from the ground up around ideas of individuality, isolation, and resistance to the increasingly algorithmic nature of modern culture. In a world where products are often designed to compete for attention and appeal to the widest possible audience, Avalon took a more restrained approach. Mannequins, barcodes, faceless imagery, and minimal visual systems referenced a corporate world that reduces people to consumers, data, and numbers. In contrast, our handmade garments emphasized experimentation, process, and the individuality of each piece. Rather than treating clothing as a blank surface for decoration, Avalon approached the garment itself as the artwork, placing value on how it was made, how it existed, and the person who ultimately gave it identity.

I designed more than 15 original posters in Photoshop, developing each for print across multiple sizes while keeping the work visually connected to Avalon’s broader identity. The series used recognizable artists, cultural references, and bold composition to create striking standalone graphics that could function both as promotional material and collectible design pieces. More than 250 posters were sold throughout the campaign, turning the work into both a marketing tool and a physical extension of the brand.

As part of the creative team at Aged Ivy, a growing vintage clothing brand, I helped shape the visual and social identity of a brand still defining its place in the market. My work included creative direction, promotional content, social strategy, campaign planning, and

brand storytelling across digital platforms. Working collaboratively within an evolving startup environment strengthened my ability to identify a brand’s voice, respond to trends, and translate creative ideas into cohesive content that supported both audience growth and the larger direction of the brand.