Campaigns & Art Direction

My campaigns and art direction work uses design, storytelling, photography, and content to build cohesive brand experiences across launches, events, and promotional campaigns.

Avalon’s Poster Campaign was created early in the brand’s development as a strategic way to increase visibility at pop-ups, vending events, and across social media. Because Avalon’s identity was intentionally unconventional and not built around polished, trend-driven imagery, I designed a series of bold posters featuring recognizable artists, cultural figures, and familiar visual concepts to create an immediate point of entry. The goal was to use imagery people already understood or connected with to draw attention first, then lead them toward the garments and the deeper ideas behind the brand. The campaign helped bridge the gap between familiarity and originality, giving new audiences a reason to stop, look, and engage with Avalon.

The Legacy Project was created to generate local attention around the launch of Avalon’s hand-sewn and printed 001 long sleeve.

Inspired by Andy Warhol’s Polaroid portrait work, I developed a campaign built around repetition, identity, and uniformity. I designed and distributed posters throughout the area, helping attract more than 50 people to an event where participants were photographed wearing the same garment, in the same pose, against the same background. The imagery reflected one of Avalon’s central ideas: that individuality can exist within sameness, while also commenting on the corporate tendency to reduce people into a repeated image, category, or number. I led the project from concept through execution, including garment production, campaign design, promotion, event planning, creative direction, and final presentation.

A social and event campaign created to build awareness and excitement around Old Town’s Oktoberfest while capturing the energy of the event itself. I developed promotional content leading up to the event, using social media to communicate key details, establish a consistent visual direction, and build anticipation within the community. During the event, I documented the experience through photography and short-form video, focusing on the people, atmosphere, and moments that defined the day. The resulting content extended the campaign beyond the event itself, creating a cohesive story across social platforms and giving Old Town a library of engaging visual assets for continued promotion.